Web Log
Work
BELACARTES
Marketing Manager
Sep. 2023 – Present
- Conceptualized, developed, and deployed a custom-coded Shopify site using HTML/CSS, JavaScript, and Liquid, creating a tailored and visually appealing e-commerce experience.
- Developed and executed comprehensive marketing strategies to increase brand visibility and customer engagement across digital and offline channels leading to over $250k in annual sales.
- Designed graphics for social media and product packaging, ensuring alignment with brand identity
Hilton & Hyland
Graphic Designer
May. 2024 – Dec. 2024
- Designed luxury marketing materials, including property brochures, listing presentations, and digital advertisements, contributing to a year-to-date sales volume of over $251 million in 2024.
- Created tailored visual content for high-profile listings, aiding in the successful sale of multiple properties exceeding $20 million, including record-breaking transactions in Beverly Hills.
- Produced print-ready files and for vendors to ensure high-quality production of marketing materials.
A.S. Graphic Studio
Senior Graphic Web Designer
Sep. 2020 – Sep. 2023
- Designed digital and print materials for campus-wide events presented to over 30,000+ students.
- Collaborated closely with clients to conceptualize and craft custom graphics and apparel.
- Worked with renowned music artists to create compelling marketing material for concert promotions.
- Deployed websites to promote various event series in interactive digital formats.
UCSD Esports
Visual Designer
Oct. 2021 – Dec. 2022
- Produced visually captivating designs and graphics for various digital platforms, including social media, websites, and marketing materials, to promote collegiate esports events, teams, and products.
- Developed and maintained a cohesive brand identity, ensuring visual consistency across all design assets and aligning them with the esports team's overall aesthetic.
Education
University of California, San Diego (UCSD)
B.A. Interdisciplinary Computing & the Arts; Minor in Computer Science
Projects
belacartes.com
Shopify webstore for up-and-coming fashion brand BELACARTES.
otherduties.co
Custom-built showcase website for design service.
asce.ucsd.edu
University events landing/schedule page for students.
